What is Domain Authority
DA is a score [developed by Moz] that hints on the “strength” and relevance of a website for a specific subject area or industry. It’s a logarithmic scale of points, typically ranging from zero to 100, which predicts how well a website will rank on search engine result pages (SERPs). The higher the number of points, the higher is a website’s DA.Domain Authority
Now, don’t confuse Website’s name authority with page authority. They are different.
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While DA tells us about the overall ranking potential of the entire domain or website, page authority (PA) is the ranking potential of a single web page.
Domain Authority checker
If you wanted to feature on websites, say maybe to build backlinks, how would you know the most authoritative or reputable ones to target?
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It turns out there is a rating system!
This disparity that exists among websites gives rise to the need for a rating system, and it’s called (DA).
Also read : Domain Authority vs Page Authority
Factor that Influence
How is DA calculated? There are over 100 factors that Moz uses to compute domain authority. Here are some of them:
- Referring root domains
- Number of backlinks pointing to the website
- Quality of the links
- Site volume (how much content is contained in the site)
- Age of domain (that is, when it first went live on Google, not
- when the domain name was first registered)
- Amount of social signals
- Quality of overall site content
- Website speed
- Moz trust (Moz trust is usually computed by Moz and it grows with time).
How to improve Domain authority
The key to improving your DA is to focus on improving the factors that influence the DA itself.
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For one, you will need to create quality backlinks. Links from other websites are like votes; the more votes a website receives, the higher that website’s DA.
We’ve also seen that quality content is one of the factors that influence DA. So to improve the web authority score of your website, you should definitely be working on providing content that is relevant, unique, and high quality.