new adsense policy 2020

In September 2019, we’re launching changes to some of our content policies across our publisher products (AdSense, AdMob, and Ad Manager). While there’s no action for you to take today since this won’t affect any publishers right now, be sure that you read through this email to familiarize yourself with what’s coming next month.new adsense policy september 2019

Why adsense making these changes

One of the top requests we hear from publishers is that they want us to simplify and streamline our policies. We know that many of you use several of our publisher products and we want to bring you a clear and easy way to understand how to interact with our policies and how they affect you, no matter which products you use.

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Here’s what you can expect

Google Publisher Policies, which outline the types of content we won’t monetize through any of our publisher products. These include: Illegal Content, Child Sexual Abuse Material & Pedophilia, Sexually Explicit Content, Adult Themes in Family Content, Intellectual Property Abuse, Endangered or Threatened Species, Dangerous or Derogatory Content, Enabling Dishonest Behavior, Misrepresentative Content, Malicious or Unwanted Software, and Mail Order Brides.new adsense policy september 2019
Google Publisher Restrictions, which outline the types of content which will receive restricted sources of advertising. These include: Sexual Content, Shocking Content, Explosives, Guns, Gun Parts & Related Products, Other Weapons, Tobacco, Recreational Drugs, Alcohol Sales and Misuse, Online Gambling, Prescription Drugs, and Unapproved Pharmaceuticals and Supplements. Google Ads (formerly AdWords) will continue not to serve on any of this restricted content; it will only receive ads from other advertising products or via the use of direct deals between publishers and advertisers.
Alignment across our publisher products, bringing simplicity, consistency, and ease of understanding, regardless of the product(s) you choose to use.

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What it means for you as an AdSense publisher

Monetizing content that falls under the Google Publisher Restrictions will no longer be a policy violation; instead, we will restrict advertising on that content as appropriate, based on the preferences of each advertising product and/or advertisers’ individual preferences.

In some cases this will mean that no advertising sources are bidding on your inventory and no ads will appear on this restricted content. So while you can choose to monetize content covered by the Google Publisher Restrictions, doing so will mean you will likely receive less advertising on this restricted content than you would receive on other, non restricted content.new adsense policy september 2019

Content that falls under the Google Publisher Policies is not allowed to be monetized and you should not place ads against that content. As with our current policies today, attempting to monetize policy-violating content may result in your account(s) being suspended or terminated.
Please note that these policies and restrictions will apply in addition to any other policies governing your use of Google publisher products.new adsense policy september 2019

What you need to do new adsense policy september 2019

Nothing at this time. The Help Center and Policy Center will be updated in September 2019 when this takes effect with the full breakdown of policies and restrictions. At that time, please review the updated policies and restrictions and ensure that your content is in compliance.

Please note that going forward, Google will be announcing updates to our policies and restrictions for AdSense on this change log. Publishers are required to keep abreast of changes to policies and be in compliance with them at all times.

A) Clicks and Impressions new adsense policy september 2019

1.Clicking Own Ads new adsense policy september 2019

As a rule of thumb, do not click your own ads. Google monitors every single click with the help of automated as well as manual methods.

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Avoid any artificial means of inflating ad impressions and clicks.Never make an attempt to use automatic click bots or auto impression generating tools for your AdSense sites.
Avoid referring too many people from your social network accounts to your AdSense site. Though it may look good, Google considers this as a referral traffic and deduct the revenue at the end of the month.

2. Accidental Clicks new adsense policy september 2019

It is evident sometimes you might have clicked your own ads accidentally, this is more reasonable during the placement of ad codes on your site. For example, you may try to insert ad code inside HTML block or element on your site and accidentally clicked the ad.

No need to worry about your own accidental clicks when you implement your ads. Though these clicks still show in your AdSense reports, Google filters out accidental clicks and adjust the earnings at the end of each month.

3. Encouraging Clicks new adsense policy september 2019

Never ask your friends or others to click on your ads or use misleading ad placement on your site to obtain clicks. Below are some of the policy guidelines regarding encouraging clicks

Incentive for viewing ads or performing search using Google Search box on your site.
Using arrows or other graphics to point your ads.
Google strictly prohibits showing misleading labels nearer to advertisements like “Favorite Sites” or “Today’s Top Offers” or “Support Us”. You can still show labels such as “Sponsored Links” or “Advertisements”.

B) Content Guidelines new adsense policy september 2019

As a publisher you need to ensure the compliance of every page on your site displaying AdSense ads.

1. General Content Guidelines

Avoid placing ads with the following content:Pornography, adult, mature and violent content.Content related to racial intolerance or advocacy against any individual, group or organization.Excessive profanity and gambling or casino related content.Illegal drugs and sales of prescription drugs.Sales of beer, hard alcohol, tobacco or tobacco related products.Sales or distribution of coursework or student essays.Thank you, login, error and popup pages.
Sending ads on email, auto refreshing pages and open ads in a new window. new adsense policy september 2019

Other than ad placement, also ensure that your content is unique and useful to the user.

2. Webmaster Guidelines

Below are some of the webmaster guidelines for AdSense sites:

Don’t place ads on copyrighted material.
Do not place any hidden text or hidden links like with white fonts on white background or small unreadable text.
Avoid “doorway” pages created just for search engines.
Create useful, information rich site and write pages that clearly and accurately describe your content.
Also, avoid placing excessive and irrelevant keywords otherwise Google will penalize your site by removing it from the search engine index.