google adsense auto ads vs ad units
What are google adsense Auto Ads?
AdSense also detects the presence of other ad units before creating auto ad placements, so you don’t need to delete your existing ad layout in order to run Auto ads. AdSense also offers auto ads for AMP-enabled web pages. For publishers who don’t want to get their hands dirty with manually setting up and managing ad layouts, Auto ads presents a good solution.
Ad Formats Supported by Auto Ads
Auto ads supports the following ad formats:
Text and display ads:
Text & display ads are a simple way to get banner ads on your page. These ads can appear anywhere on your pages.google adsense auto ads vs ad units
In-article ads are designed with your readers in mind, helping you put native ads in between the paragraphs of your pages.google adsense auto ads vs ad units
In-feed ads (mobile only): auto ads vs ad units
In-feed ads flow naturally with content. They’re placed inside an editorial feed (a list of articles or news) or a listings feed (a list of products, services).
Matched content ads (mobile only):
Matched content is a type of mobile native ad that combines ads with content recommendations from your site.google adsense auto ads vs ad units
Anchor ads: google adsense auto ads
Anchor ads stick to the edge of the user’s screen and are easily dismissible. These ads mainly serve on mobile but can appear on desktop too.
Vignette ads (mobile only):
Vignette ads are mobile full-screen ads that appear between page loads on your site and can be skipped by users at any time.
How to Setup google adsense Auto Ads
To set up Auto ads, follow these steps:
- Sign in to your AdSense account.
- Click Ads.
- On the “Auto ads” page, click Get started.
- On the “Choose global settings” page, use the controls to
- select the ad formats that you’d like to show.
- Leave Automatically get new formats selected if you want AdSense to automatically add new ad formats to your global settings as they become available.
- Click Save.
- On the “Place code on your page” page, click Copy code.
Paste the ad code between the <head> and </head> tags of each page where you want to show Auto ads.
AMP Auto Ads google adsense auto ads
When you are already using AMP, you might ask yourself if you can enable Auto Ads there as well.
While AdSense supports something called AMP Auto Ads, it is technically not related to the Auto Ads feature discussed in this article.
AMP Auto Ads are also in beta right now, and we will cover them in another article. You can already read up on them here.google adsense auto ads vs ad units
Testing Auto Ads google adsense auto ads
We tested Auto Ads on two different websites. One was a standard blog, the other a dictionary-like site with a lot of automatically generated content.
The performance of the blog increased a bit while the number of ads displayed by Auto Ads went down to 2 ads compared to 3 ad units on the manual setup.
On the other website, no ads showed up at first while manually placed ads showed up correctly. After a few days though, one automatically placed ad showed up in the footer or header of the site.
Should I enable Auto Ads?
As far as I can see, Auto Ads could be an improvement if you are not comfortable doing setups and tests on your own.google adsense auto ads vs ad units
If you have a website with a conservative blog structure then testing Auto Ads for a few days might be worth it. So far, I cannot recommend it for advanced layouts and site types.google adsense auto ads vs ad units
I would also not recommend using Auto Ads if you have other ads on your site. There is no option to set the maximum number of automatically injected ads and no way of controlling where the ads are injected.
I haven’t seen layout issues so far, but it could still happen that AdSense places its ads close to other attention-grabbing elements. Imagine you want to lead your visitors to a custom action, like a newsletter subscribe form or contact button. If you display bright ads close to these elements, users might only interact with one of them.
Update: I received feedback from the AdSense team about the compatibility with manually placed ads. They can detect manually placed AdSense and DFP ads and don‘t display Auto Ads automatically next to them. They recommend to keep a manual setup if you have one and enable Auto Ads anyway to fill in spots that don’t have ads, like in very long articles.google adsense auto ads vs ad units
Create a new ad unit in Google AdSense
Visit your AdSense account. You can probably find it following this link.
Navigate to Ads > Ad units.
Click on one of the ad type buttons.
adsense Content Units are available in following sizes:
How many AdSense ads can you put on a page? auto ads vs ad units
As mentioned above, Google has lifted the limit restrictions. As long as your ads do not exceed your content, there is no upper limit on the number of ads on a single page.
It’s important to note that while picking the number of ads, you should think about the short posts on your blog. If you decide to place more than 5-6 ad units, and you are placing them sitewide using a plugin, you might be spamming your own short posts with a large number of ads.
AdSense has explicitly mentioned:
“We may limit or disable ad serving on pages with little to no value and/or excessive advertising until changes are made.”google adsense auto ads vs ad units
- So I suggest you keep less than 5 ads per page.
- I usually stick to 3 or 4.
- But you should identify your own limit according to your blog’s layout.
- A few things which I have learned from my own experience:
- Sometimes lower number ad units perform better than more ad units.
- Placing ads above the fold yields better results.
- A combination of image + text ads performs better.